12 Apr
2016

John Craig

By

 

Spring has sprung, and the maple syrup is flowing, but your app’s downloads have slowed to a trickle. Negative comments are piling up in the app store. Bug reports have started to come in on crashes against the latest devices and mobile operating systems releases. Are you on the hotseat? Here’s what you need to do.

1) Re-energize your application advertising

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Nothing contributes more to poor download results for an application than a lack of advertising. It’s important that you not only use digital media channels to highlight your app, such as websites, digital ads and social media channels, but also traditional channels, such as posters, bus advertisements, radio and tv advertisements.  With mobile enabled content, think about where your target audience is, and make it available there. Bus and subway ads are great for capturing people’s attention when they are on their phones with nothing to do.

2) Submit a re-freshed application to the app stores

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New devices and operating system features have launched into the app ecosystems over the past 2 years. Wearables now allow users to receive push notifications and control the app on their wrists. There is also the option of porting your application to the Apple TV, Google TV or Amazon Fire, opening the potential of displaying your content to the largest screen in the home. User interface specs on all supported devices have also evolved and keeping in sync with the latest graphics resolution requirements has an impact on how your app is perceived and used. Submitting a refreshed application will bring your app back up to grade and keep you in style!

3) Re-evaluate why your content is being delivered in a mobile app format

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The key question to ask is if your app audience needs access to the information presented in the mobile app when they are on-the-go everyday. This is highly likely if your app was developed to present location-enabled content and if your audience appreciates push notifications alerting them to the latest changes in that content. If this isn’t the case, a mobile optimized website might be the more appropriate way of presenting your content to mobile users. If your content doesn’t leverage the GPS and push notification capabilities of the native app platforms, a mobile app may be overkill for your mobile engagement needs.

4) Make sure all your content is up to date

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The number one negative issue for app users is that content is not refreshed in their apps frequently enough.  This can quickly cause app downloads to fall off and drive negative app store comments. There are a number of ways to keep your application’s content up to date.  Hybrid app technologies can link mobile optimized pages or RSS feeds from your website into your own mobile application to keep your app current. The only issue technology can’t help you with, is making sure the content is correct and that you continue to upload new content frequently!

Content, marketing and keeping the app fresh against the latest devices and graphic specs will always keep your app at the forefront with your audience.  Take these spring cleaning tips to heart and spruce up your app before the summer.