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Every few months we like to sit down and review a popular mobile app to highlight what we like about it and discuss some of the areas it could be improved.
This time around we decided to review Too Good to Go. For those who aren’t aware of this app, it is a mobile application that connects customers to restaurants and stores that have unsold food. For example, a pizza shop can use the app to indicate they will have leftover pizza slices for sale that can be bought at the end of the day for a discounted rate. This capability helps the restaurant gauge how much pizza it needs to make each day and ensures the food won’t go to waste at the end of the day.
The goal of the app is to reduce food waste by connecting restaurants with potential customers who are looking for a deal. The application is available in most European cities, and in October 2020, started operations in North America.
The app is easy to download and the sign-in process is very straightforward, which can be done using Google, Facebook, or email. After signing up for the app we found it very easy to use thanks to a clear “how it works” screen that pops up when you first sign up. We also found the app to have very intuitive features that were easy to navigate and understand.
When we first downloaded the app we weren’t expecting there to be a lot of restaurants or stores in our area, but we were pleasantly surprised to see lots of restaurants and small food stores already using the app. In fact, there were more than enough options to choose from and it was great to see a range of options from ready-made food like pizza shops to bakeries and butchers.
The biggest thing we think that this app can do to improve the user experience is to provide more details about each restaurant or shop.
For example, we ordered meat from a butcher shop called Five River Meat Co. Initially we thought it was a regular butcher shop; however, after we Googled it we realized it was an Indian meat company that provides specialty options such as tandoori and butter chicken. While we order Indian food all the time, if you didn’t know this detail before you made your order you might be surprised and be caught off guard.
Overall, we thought the app was very well designed and provided a great user experience. We were also pleasantly surprised to see how quickly it has been adopted by restaurants in our local area. What we liked about it most is that it is easy to use and has a positive social impact.
To learn more about the app you can visit the company’s website or check out some of the other blogs I’ve written about some of the other apps we’ve reviewed.
Sylvain Marcotte is CEO and President of 14 Oranges.
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