According to a study conducted by Google, people are 2x more likely to have a brand experience on a mobile device than they are to interact in person, through the TV or through a computer. – Forbes

14 Oranges Blog Iphone App Screen

Developing a mobile-first strategy requires a deep understanding of mobile consumer habits. Going mobile-first will likely require a new focus on content and a shift from the desktop or printed material. ComScore recently released its statistics on mobile usage trends. Here are 5 reasons to develop a mobile-first strategy today. All graphs and statistics are courtesy of ComScore.

1. Mobile users consume more than 2x minutes vs. desktop users:

When looking at each region’s desktop users and mobile users separately, mobile users universally consume more digital minutes per person – more than double in the majority of countries.

14 Oranges Average Minutes per User by Platform Bar Graph

2. Smartphone takes the largest share of global digital minutes:

The smartphone is now the dominant platform in terms of total minutes across every market.

14 Oranges Total Digital Minutes by Platform Bar Graph

3. Apps account for 80% of mobile time:

When considering mobile (smartphone and tablet) minutes in isolation, they are overwhelmingly dominated by app consumption – over 80% of all mobile time in the markets considered for this report.

14 Oranges Total Mobile Minutes By Browser/App Bar Graph

4. Size of ‘mobile only’ audience grew almost universally:

‘Mobile only’ audiences are now second only to ‘multi-platform’ users in the majority of markets, and appear to be increasing their reach among the overall population in many markets.

14 Oranges Percentage Points Change in reach of ‘mobile only’ audience bar graph

5. Mobile-Only usage within the Retail category has increased across all generations:

14 Oranges Retail Category Percentage Points Line Graph

The statistics do not lie. Across all countries, age groups, and interests, we are seeing increased mobile usage. However, simply building a mobile app will not be enough to maximize return on investment. A mobile app must do more than “exist” on the app stores, the content will need updating and will require adjusting to reflect feedback and analytics. A mobile-first strategy requires adopting new ways of communicating and generating revenue.

If you don’t have a technical background or the budget to develop an app in-house, look for a mobile app solution that comes equipped with a backend content management system. A system like Info Grove has a user-friendly backend that allows for quick content updates, setting geo-fences, adding banner ads, and more. Click here to learn more about Info Grove mobile apps and see if it’s right for you.

Info Grove mobile apps

5 Reasons to Adopt a Mobile-First Strategy