Whenever people approach us to help in launching their mobile app ideas, we explain the difference between developing a custom mobile application and signing up for our Info Grove mobile application platform. 

What is the difference?

A custom mobile app is an app that was tailored for a specific customer according to its business requirements relating to functionality, performance, technical capabilities, etc. A custom mobile app can be developed using different technology approaches (Native, Cross-platform toolkit, Web-based or Hybrid) and it is up to the mobile development firm to decide in coordination with the customer what technology will work best to meet the requirements. With custom apps, the features and quality limitations go hand in hand with the customer’s available budget, i.e. the more features a customer needs, the more expensive the project becomes. 

14 Oranges IntraAdhesive  Mobile App Feature and Calculator Pages

Info Grove is our cloud-based mobile application management platform. The main components of the platform are the native mobile applications and the web-accessible content management system (CMS). The mobile apps are developed using native technology and are branded to the customer’s specifications with the content all being pulled from the CMS. After helping launch the apps, our customers have the ability to log in to their portal and modify, add, remove content using any of the available features and modules within the CMS at no additional cost. (Click here for a full list of features and modules description).

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Since we offer the option of using Info Grove or developing a custom app, I thought I should point out key elements to help you choose which option is right for your organization.

Info GroveCustom App
Branded appYesYes
Offline CapabilityYesPossible
Repurposable appYesNo, requires redevelopment
Layout DesignPre-existing layoutsCustomized Design
Segment FocusCities, Associations, Gallery and Museums, Schools     Any
Hierarchical AppsAvailableAdditional Development
User experienceNativeNative or other
IntegrationsPre-existing and NewPossible
Mobile PaymentAvailablePossible
Content Management System     AvailablePossible
Independently update content    YesIf not hardcoded and using a CMS
Adding new content typeYes, using pre-existing modulesRequires additional development
FeaturesPre-existing and CustomOnly limited by budget
Average Timeframe6 to 8 weeksOver 16 weeks
Project CostLow to MediumMedium to high

This is not a comprehensive analysis, but more of a guide to point you in the right direction and help you get a high-level view on what option could be best for you. 

We are happy to help, so contact us for a free consultation on your mobile app project. 

To schedule an Info Grove Demo, complete our form and someone will get in touch.

A Comparison: Building a Custom App and Using the Info Grove Platform