Unifor Mobile App

 

Unifor is Canada’s largest private sector union with more than 315,000 members across the country working in every major sector of the Canadian economy.

 

Unifor has launched its new mobile app for union members and the public to stay connected in an easy to use digital platform. The app is available for free on both iOS and Android and operates in both French and English. Primarily, the app focuses on the information most relevant to local Unifor activists, including breaking news, priority solidarity campaigns, and a calendar of events.

 

Unifor mobile app

 

Unifor runs advocacy campaigns, such as “Support Local 597! Send a letter to Dwight Ball” or “Universal Pharmacare” and plans to use the app to gain public momentum. A series of targeted push notifications, based on union sectors, member status, and geographic location, can be sent to members across the country in seconds. Union members have immediate access to campaign links and can send an advocacy email in minutes.

mobile advocacy campaigns

 

The mobile app also includes a breaking news section, which is automatically updated on an ongoing basis. Unifor members can access the latest union news in seconds, making staying informed faster and more convenient.

 

mobile app breaking news

 

“Unifor has a comprehensive online presence. This new tool will help activists and allies stay up-to-date on campaigns and get more involved,” said Jerry Dias, Unifor National President.

 

event mobile app

 

UNIFOR brings a modern approach to unionism: adopting new tools, involving and engaging members, and looking for new ways to develop the role and approach of unions to meet demands in the 21st century.

 

custom app experience

 

While the Unifor website remains the most complete source of news and resources about the union’s broad range of activities, the mobile app is designed to be the “at-a-glance” digital tool for staying engaged.

 

Unifor mobile app

 

“Members have told us they want easy access to news they can use about their union, on their mobile phones and we have delivered,” said Katha Fortier, Assistant to the National President in charge of the Local Union Task Force.

 

The Unifor app was built using 14 Oranges’ Info Grove platform. Info Grove allows Unifor staff to independently add and edit content in the backend CMS. Staff can set geo-fences, add banner ads, and create new campaigns with the content management system. Click here to learn more about Info Grove mobile apps.

 

Info Grove mobile apps

 

 

Education Minnesota Mobile App

Education Minnesota

Education Minnesota has launched its new mobile app for members, students, and the general public to stay engaged with education in Minnesota.

 

The mobile app is available for free on both iOS and Android to members and the general public.

 

Education Minnesota Mobile app

 

 

Comprised of over 89,000 members, Education Minnesota includes K-12 teachers, university faculty, college students, and retired educators all committed to positive educational change in Minnesota.

 

Education Minnesota

 

The app connects union members and industry advocates with an easy-to-navigate mobile platform for advocacy, events, and communication.

 

Available exclusively to members is the membership card section, which allows members to access their benefit card and launch their unique QR code to redeem benefits where accepted.

 

Education Minnesota

 

Also available through the mobile app is a calendar of events, all recent publications from the Minnesota Educator Magazine, links to social media, and information about advocacy action.

 

The mobile app can be used by members to stay up to date regarding industry news and events, and access resources to improve their individual impact.

 

mobile app events

 

Members will have improved access to tools that contact lawmakers and increase legislative action. Education Minnesota can send push notifications immediately to direct users with a call to action.

 

 

The mobile app was built using 14 Oranges’ Info Grove platform. Info Grove is a combination of a web-based content management system and a mobile app that gives staff quick access to app content.

 

Education Minnesota staff will be able to quickly update and add new content with a user friendly backend interface.

 

Education Minnesota can also send targeted push notifications, set up geo-fences and beacons, create polls and surveys, and much more.

Click here to learn more about Info Grove mobile apps!

Macdonald-Laurier Public Policy App

macdonald laurier logo

 

The Macdonald-Laurier Institute is a non-partisan, independent national public policy think tank in Ottawa focusing on the full range of issues that fall under the jurisdiction of the federal government. Download the app for Android and iOS today!

 

The Macdonald-Laurier Institute mobile app is the touchstone resource for informed, non-partisan commentary on Canadian federal public policy. The mobile app is available for free on iOS and Android.

 

Macdonald laurier mobile app

 

The app provides Canadian opinion leaders, decision makers, and concerned citizens with timely access to the best ideas on vital Canadian issues including national security, global affairs, fiscal policy, innovation, natural resource management, Indigenous rights and criminal justice, to name just a few.

Along with quick and easy access to videos, commentary and podcasts, and social media integration, the app is the best way to receive upcoming MLI event notices.

 

Also included in the MLI mobile app is a list of institute experts with contact information and biographies, and PDF downloads for all recent MLI Inside Policy Magazine.

 

 

The Macdonald-Laurier Institute mobile app was built using 14 Oranges’ Info Grove platform.

 

Info Grove is an easy-to-use mobile app and content management system for organizations and government bodies. Info Grove allows non-technical individuals to access and edit app content using the cloud-hosted CMS.

 

Interested in a mobile app for your organization? Click here to learn more about Info Grove.

Info Grove mobile apps

Mobile Apps for Associations: 8 Must-Have Features Member Engagement & Communication

association mobile apps

Advocacy associations often have a difficult time connecting with members regarding industry news and events. As email open rates decline, association executives are searching for new ways of reaching members to keep everyone informed. In order to match the changing demographics (millennials), associations are beginning to migrate to mobile apps.

Within the last few years, many advocacy associations have begun developing mobile apps to provide members with a mobile-first approach to engagement. Mobile-first strategies are implemented with the goal of allowing members to access content on the platform of their choice, and not limiting the user to a desktop. If your association is considering a mobile app for member engagement, here are six must-have features to guarantee mobile engagement.

1) Targeted push notifications

Sending a mass push notification is the same as sending a mass email, though useful, segmenting communication will increase engagement and open rates. Mobile apps for associations must be equipped with targeted push notifications so members don’t feel overwhelmed with constant alerts.

Associations should target members based on a variety of factors, such as age, location, personal interests, profession, etc. When members first launch the mobile app, they should be asked a series of questions to personalize their experience with your new app.

The Washington State Pharmacy Association asks users to list their profession (either pharmacist, retired, student, or pharmacist technician). In doing so, the WSPA can send news and information to those who it’s most relevant; meaning students will not be notified for events regarding retired professionals in Washington.

arkansas education association mobile app

2) Polls, surveys, and forms

When adopting a mobile-first strategy, integrating polls and surveys is critical for two-way communication. Associations are able to collect data and information that help better understand the needs and opinions of members for future development. It’s important to eliminate barriers that members face when attempting to engage with your association – make engagement as easy as possible.

Use polls to ask members about recent legislative initiatives, their favourite parts of the app, or whatever your association finds most important. Coupled with targeted push notifications, quick polls are a powerful tool to receive member insight fast.

It’s important to ensure that the polls you create are linked to a backend data source for collection and organization. If the poll requires immediate attention, such as a live event or political policy action, it would help for association staff to receive the forms via email or text if needed.

association mobile apps

3) Event integration

Gone are the days of “one-and-done” event apps. Associations are now realizing the value of a year-round mobile app as a platform for member engagement. As many marketers are aware, the hardest part of marketing your mobile app is getting people to download it to their personal devices. It’s believed that once a user has downloaded the app, you’ve passed the largest hurdle for mobile engagement. Provide the event schedule, speaker lists, sponsor list, etc., for event attendees to make the mobile app a must download.

It’s common for associations to have multiple events per year, whether an annual general conference, a local meeting, or even online webinars. A mobile app should allow your staff to create new pages and content for every event your association hosts.

Event pages in the app should allow users to add events to their native calendars and schedule reminders. To improve engagement, event pages should let users seamlessly share on social media to promote attendance by more members. Further, users should be able to find key information, such as directions, contact info, and links to sign up for the event.

Coupled with targeted push notifications and polls, your mobile app will provide a next-level event engagement strategy and create a new event experience for members.

Event app

 

4) Political contacts

At its foundation, advocacy associations strive to make positive change with respect to political policy and government action. An association mobile app should link users to their local state/provincial/municipal representative to contact via email or phone.

One mobile app integration to consider for political advocacy is KnowWho, a membership engagement service to contact legislature representatives. By adding a third party service like KnowWho, associations can run a mass advocacy campaign in a mobile environment with targeted push notifications. Send call-to-actions to members and ask them to send an email to their state representative through the app or share information on social media.

mobile app advocacy

 

5) Grassroots Advocacy Campaigns

Mobile apps provide a mobile-first environment for rallying members (Click here to learn about our “Campaigns” feature for Associations!). Grassroots advocacy can be streamlined in a mobile setting when combining targeted push notifications with association campaigns. Unifor runs advocacy campaigns, such as “Support Local 597! Send a letter to Dwight Ball” or “Universal Pharmacare” and plans to use the app to gain public momentum. A series of targeted push notifications, based on union sectors, member status, and geographic location, can be sent to members across the country in seconds. Union members have immediate access to campaign links and can send an advocacy email in minutes.

mobile advocacy campaigns

 

6) Backend content management system

Mobile apps must make the life of association staff easier, not harder. Many mobile apps developed today are equipped with a backend content management system to allow staff to easily add and edit content. 14 Oranges’ Info Grove platform is easy to learn and offers drag and drop mechanisms along with simple data import capabilities.

A second way to reduce the workload for association staff is to provide unique logins for the backend of the mobile app. Specific staff should have their own login information and authority within the backend, meaning not all staff would have the same power to change content. Association executives should be able to appoint new staff to edit content or send a notification without fear of a mass application error. The backend should require no coding knowledge to make changes and to add content.

Info Grove mobile apps CMS

 

7) Member ID Cards

Mobile apps are a great way to provide access to association benefits to members. The Minnesota Education Association allows members to launch their unique ID card to redeem benefits where accepted.

Minnesota Education App

 

8) Donation Portals

It’s essential for your mobile app to feature donation portals in easy to locate places to help streamline fundraising campaigns on mobile devices. For member donations, it works best to link members to your existing association web page from the app.

The Missouri Education Association uses its mobile app to link members to three separate donation portals: The PAC, the Hope Fund, and the Cheer Fund. By providing a donation portal in your mobile app, you are making the donation process as easy as possible for members.

 

association mobile apps infographic

Read more about Why Associations need a mobile app here.

14 Oranges provides mobile apps for associations across the U.S. and Canada. Info Grove is the platform designed to make mobile apps easy. With Info Grove, association staff can build a unique mobile app with features specific for each association. No coding required. Click here to see if Info Grove is right for your association.

Info Grove

Why Associations Need a Mobile App (Infographic)

arkansas association mobile app

14 Oranges develops mobile apps for advocacy associations and non-profits across the U.S. and Canada. As mobile media consumption rises, more associations are migrating to mobile apps to engage their members and the general public. From the Arkansas Education Association to the Washington State Pharmacy Association, advocacy groups are turning to mobile to find new ways of informing members about industry news, events, and resources. Several associations are also using mobile apps and push notifications to streamline donation campaigns in a mobile-first environment.

 

WSPA mobile app

 

Mobile apps offer a unique opportunity for member-based associations to stand out, attract new members, and improve engagement. Here’s a brief infographic outlining why your association needs a mobile app in 2018!

 

 

association mobile apps infographic

 

 

association mobile apps

 

Mobile Apps for Advocacy Associations

Looking for a mobile-first engagement strategy for your association? Click here to see if Info Grove mobile apps is right for your association.

 

 

Info Grove mobile apps

 

 

The Washington State Pharmacy App for Mobile Advocacy

Washington State Pharmacy association

 

The Washington State Pharmacy Association has launched its new mobile app for association members and pharmacy advocates. The WSPARX mobile app is available on both iPhone and Android and offers resources, news, and tools to connect users to the pharmaceutical industry. 

wspa mobile app

Member Engagement Mobile App

The mobile app allows association members to access resources and information in a mobile-first environment, with content stored offline for quick access. Members use the app as an all-in-one toolkit to perform advocacy actions, attend events, and share content on social media.

wsparx mobile app

 

The app provides association members with immediate access to KnowWho, a membership engagement service to contact their legislature representative. With a push notification directing members to the KnowWho page, an association can run a mass advocacy campaign in a mobile environment. Users can contact state legislators by email or phone, take online education courses, and participate in surveys that reflect local principles.

 

 

Mobile Apps Made Easy

 

The Washington State Pharmacy Association mobile app is built using 14 Oranges’ Info Grove mobile app software. Info Grove is a content management system that allows association staff to add and update content, send push notifications, and receive user information (polls, surveys, push notifications).

 

Info Grove mobile apps CMS

 

Staff members from the Washington State Pharmacy Association can easily reach their audience with Info Grove’s targeted push notifications. Alerts can be sent to members based on predefined factors, such as age, location, or profession.

 

The mobile app also serves as a powerful event engagement platform. Specific content and pages within the app can be added with just a few clicks, making event apps extremely easy. The platform is quick to learn and requires no coding background to operate. Staff can easily send push notifications during live events, quiz the audience, and provide maps and information to users.

 

Info Grove Mobile Apps

 

Reach your members today. Learn more about Info Grove mobile apps.

Manitoba Egg Farmers Association Launch Mobile App

MEF logo mobile app

 

The Manitoba Egg Farmers Association has launched its mobile app for association members and provincial farming advocates. The Manitoba Egg Farmers (MEF) represents 170 regulated egg and pullet farmers across Manitoba and is an independent organization, funded entirely by egg and pullet farmers. The MEF mobile app is available for free on both iOS and Android.

 

manitoba egg farmers association mobile app

The Manitoba Egg Farmers Association are the third agricultural association to launch a mobile app for both iPhone and Android under the Canadian Agricultural Human Resource Council (CAHRC) app umbrella, or ASApp.

CAHRC developed the Agricultural Smart-Association App (ASApp), a powerful smartphone app that helps agricultural associations engage their members, save money and generate revenue by providing self-managed mobile application services.

 

The mobile app was built using 14 Oranges Info Grove platform, allowing CAHRC to develop and maintain mobile apps for its affiliate associations. In addition to Manitoba Egg Farmers, the Canadian Young Farmers Forum and the Canadian Honey Council have also launched mobile apps with CAHRC and 14 Oranges.

 

The majority of the content in the Manitoba Egg Farmer mobile app is maintained by staff at the Manitoba Egg Farmers Association, while also receiving content updates from CAHRC in specific areas in the app.

manitoba egg farmer mobile app

 

The mobile app includes access to CAHRC-provided employer tools, including the AgriHR Toolkit and other staff management services. The mobile app also links users to the national job board for agricultural work, either to find work or post new positions.

 

As farmers spend a great deal of time out on the field, the app was built to provide crucial information regardless of a phone connection. Association members have immediate access to national level safety guides for agricultural best practices. The Canada FarmSafe Place (CASA) and the Emergency Plan section of CASA are available to app users without in the app while offline, perfect for farmers who spend the day away from home.

 

Users of the Manitoba Egg Farmer mobile app will have quick access to egg prices and quota exchanges month to month, important information for egg farmers. The MEF mobile app also updates members with agricultural updates, or “Poultry News” via an automated RSS feed.

 

 

“Each association’s version of the app is customized for branding and functionality, allowing ASApp to adjust menus, content and features as desired,” explains Andrew Hurrell, Business Development and Stakeholder Engagement, CAHRC. “Smartphone apps like ASApp bring the best of your website to your members’ mobile phones.”

 

 

Other organizational advantages to ASApp are cost savings, as it retires traditional print and media approaches and brings newsletters, journals, and event programs right to the phones of association members – with all information easily updated by staff via the web interface.

 

Finally, mobile app usage analytics and easy to administer member surveys help association staff receive insights about their membership engagement levels. The data collected helps staff understand what’s driving mobile engagement and find new ways to increase communication with members.

 

 

Learn how easy it is to manage a mobile app today. 

 

 

Arkansas Education Association Provides Mobile-First Communication

LITTLE ROCK, ARK. (PRWEB) NOVEMBER 14, 2017

The Arkansas Education Association (AEA), in partnership with 14 Oranges, has launched their new website and mobile app. The website and powerful smartphone app uses 14 Oranges’ Info Grove self-managed software, allowing association staff to reach their member base in a convenient fashion.

 

Mobile App & Mobile-Responsive Website

 

The mobile-responsive website and mobile app connects professionals, educators, and students to industry related news and events. The decision to build a mobile-responsive website along with the app provides members with a complete mobile-first communication platform. The app is available for download on the App Store and Google Play Store to the more than 10,000 members of the AEA and the general public.

“Our members are increasingly using smartphones to access the internet and we wanted to ensure they can learn more about the Arkansas Education Association in a clean and easy to use app and website,” says AEA President Cathy Koehler. “We are a membership driven organization, and it is incredibly important for us to keep members informed and make sure they know how to contact us.”

The app includes information about member benefits, including discounts available to AEA members, detailed contact information for AEA staff and field representatives, as well as a way for educators to join the association online.

“We hope these features will help us show the incredible value of AEA membership,” Koehler says. “Users will also be able to read the Arkansas Educator, a recently redesigned member magazine highlighting the incredible things our members do for their students every day.”

 

Mobile App for Member Engagement

 

Members of the AEA can now view industry related information on the platform of their choice; whether on a desktop computer or a smartphone, members can access virtually all content at their convenience. The dual-handed approach gives members the ability to choose their preferred method of communication, either with emails that link to the website or push notifications that link to the app.

The app, which connects members to information about advocacy issues, events, and news, provides certain content with or without an internet connection. Offline support means that members can get access to some of the information without worrying about a wifi connection or data usage.

 

 

Software-as-a-service model (SaaS)

 

There are several features that set the AEA app apart from other apps, explains Sylvain Marcotte, CEO and founder of 14 Oranges. “The AEA app follows the Software-as-a-Service (SaaS) model, meaning the app is more than a one time product,” Marcotte says. “14 Oranges maintains the iPhone and Android apps on behalf of the AEA as Apple and Google release the latest operating systems and devices.”

The service stands out with two main features. The first is a targeted push notification service. Targeted notifications allow app administrators to push information directly to the smartphones of their members with the goal of having members perform real-world actions to the benefit of their organization, such as signing up for memberships or registering for an event. The push notifications can be highly targeted and sent based on a member’s geographic location or personal interests.

“AEA has served as the voice of public education for nearly 150 years, and in today’s political climate, it is incredibly important for our members to make their voices heard,” President Koehler says. “These targeted notifications will offer a new way to engage educators as our legislature develops and discusses laws affecting public education.”

The second is a self-service web interface for updating content by the customer. With the backend content management system (CMS), the AEA does not have to come back to 14 Oranges to update content in the app, saving them money and time. 14 Oranges’ user-friendly CMS, which follows similar guidelines as the WordPress web platform, was designed for non-technical staff to make changes in the app with ease.

“In addition to the cost savings, we won’t have to wait for an outside company to make time for adjustments,” President Koehler says. “This will allow us to share important information with members right away, and make sure the site stays up to date.”

 

 

Cross-Platform UI/UX Design

 

AEA members can use the app on all major devices, including iPhones, Androids, iPads, and other tablets. Also, the app supports push notification delivery to all major smartwatches.
“Together AEA members work to make public education excellent in Arkansas,” President Koehler says. “We are excited to offer these new tools to connect with our members, and are excited to see how they use them to increase student success.”

-----

The Arkansas Education Association is a professional organization for teachers, education support professionals, students, and advocates. The fundamental objective is to work for improved salaries, benefits, and working conditions for all education professionals, as well as for the betterment of the Arkansas State education system.
For more information contact:
Kyle Leyenberger, Communications Specialist, AEA
(501) 375-4611 (x117) kleyenberger@aeanea.org

Info Grove Mobile Apps

 

Info Grove acts as an outbound communication platform. Primarily used by member-based organizations, the self-managed app software allows administrators and other non-technical staff to change and add content without going back to 14 Oranges. Info Grove follows similar guidelines to WordPress and 14 Oranges ensures the platform is as user-friendly as possible. Click here to learn more about Info Grove mobile apps!

 

Info Grove mobile apps

Michigan & Missouri Education Associations Launch New UI/UX

Event app

The Michigan and Missouri Education Associations, in partnership with 14 Oranges, has released their new and improved mobile apps. Members of both associations will notice the apps have been updated to meet the latest system offerings by Android and iPhone. Before, members of both associations had a different user-interface (UI) depending on their device, either Android or iPhone. Using 14 Oranges’ Info Grove Platform, the cross-platform UI design will now provide users on both devices with the same user-experience (UX).

 

OLD Android UI/UX: Missouri (left) and Michigan (right)
OLD iPhone UI/UX: Missouri (left) and Michigan (right)

 

Android users will notice the biggest changes, as they no longer have a “hamburger menu” to navigate between app content. iPhone users, who formerly had a condensed grid that required swiping between pages, now have all buttons located on the main home screen. 

New Missouri Education Association Mobile Interface
New Michigan Education Association Mobile Interface

 

 

Members of the Michigan and Missouri Education Associations will spend less time swiping between pages and searching for information and more time engaging with content. But most important, is the experience and interface are the same across all platforms, including tablets and iPads.

 

Michigan Education Association

 

The Michigan Education Association (MEA) is a self-governing education association, representing about 140,000 teachers, education support professionals and higher-education employees throughout the state. The MEA Mobile App is designed to connect industry personnel to news, advocacy information, events, and resources. Also, the app links members to association benefits, such as “MyDeals” which offers discounts on day to day purchases.

 

Missouri Education Association

 

The Missouri NEA is an advocate for public schools, public school students, and public school employees. The 35,000 members of the Missouri National Education Association are public school teachers, librarians, counselors, coaches, school psychologists and psychiatrists, administrators and faculty in colleges and universities. Association members can use the app for a variety of purposes, such as carrying their MNEA E-Membership card and look up legislators to contact for advocacy purposes.

 

 

Info Grove – Software-as-a-Service Model

 

Info Grove is a software-as-a-service (SaaS) communication platform for member-based associations. With the “SaaS” model, association directors don’t need to worry when a new phone is released or a system update is required. 14 Oranges takes care of updating the apps against the ever-changing system offerings by Android and iPhone for the associations. In doing so, 14 Oranges ensures that apps maintain full compatibility against all platform versions.

Using Info Grove’s backend content management system (CMS), association directors are now able to add and edit content within the app without going back to 14 Oranges, saving them time and money. Directors can now send targeted push notifications with ease and reach members in a timely fashion.

 

Are you looking to transition your outdated mobile application? Contact us today to see if Info Grove is right for you!

 

Ag organizations use ASApp to connect with members and save

CYFF App

Ottawa, ON (LINK) The Canadian Agricultural Human Resource Council (CAHRC) has developed the Ag Smart-Association App (ASApp), a powerful smartphone app that helps agricultural associations engage their members, save money and generate revenue by providing self-managed mobile application services.

When offered by national or provincial organizations, ASApp is free to users and is always ‘on’ with real-time notifications. This creates opportunities for the association to connect with its members to: sign-up and renew memberships; register for events; participate and vote during events; access location aware contact directories; access secure log-in areas; and engage in social media feeds, among other functions. It can also give full access to CAHRC-provided employer tools including the AgriHR Toolkit and other staff management tools. Learn more of CAHRC’s ASApp and how it can better serve and connect with organizational memberships at www.cahrc-ccrha.ca.

ASApp is now being used by both the Canadian Honey Council (CHC) and the Canadian Young Farmer’s Forum (CYFF). For the CHC, there was a business driver behind acquiring the app. “Food safety and biosecurity are becoming increasingly important in terms of food production,” explains Rod Scarlett, Executive Director of CHC. “At the same time the concept of social license has meant responses to issues need to be handled immediately and thus, the CHC app can become a very important tool for beekeepers. It allows for issues to be handled in a medium that is becoming more and more influential. It is quick and easy, yet can provide the detail necessary for a clear explanation.”

CHC App

For the Canadian Young Farmer’s Forum, ASApp provides essential communications connectivity. “The CYFF is using the ASApp to connect young farmers with their peers and industry, as well as with their local young farmer organization,” says Guenette Bautz, CYFF General Manager. “It provides beneficial information and links to producers of every commodity, informs producers of industry events and programs, promotes industry events including the CYFF national annual conference, membership awareness and forms, and so much more. The CYFF wanted to offer current technology advances to members that will keep agricultural producers informed and have industry information and updates at their fingertips at all times.”

There are several things that set ASApp apart from other apps, explains John Craig, VP Sales and Marketing for ASApp developer 14 Oranges. ASApp is delivered in the Software-as-a-Service (SaaS) model, meaning the app is delivered as a service and CAHRC and 14 Oranges take care of maintaining the iPhone and Android apps against the latest operating systems and devices released by Apple and Google on behalf of customers through three key features.

The first is a targeted push notification service. This allows the customer’s app administrators to push information directly to the smartphones of their members, with the goal of having members perform real world actions to the benefit of their organization, such signing up for memberships or registering for an event.

The second is a self-service, web interface for updating content by the customer. This means associations do not have to come back to CAHRC or 14 Oranges to update content in the app, saving them money.

The third is the support for multiple content authors, allowing a national organization to permit provincial or local affiliates to update information inside the app. This gives the app a highly-localized appeal, helping it to be downloaded and used more frequently as it contains content localized for the member’s region or interest, explains Craig.

“Each association’s version of the app is customized for branding and functionality, allowing ASApp to adjust menus, content and features as desired,” explains Andrew Hurrell, Business Development and Stakeholder Engagement, CAHRC. “Smartphone apps like ASApp bring the best of your website to your members’ mobile phones.”

Other organizational advantages to ASApp are cost savings as it retires traditional print and media approaches and brings newsletters, journals, conferences and event programs right to the phones of association members – with all information easily updated by staff via the web interface.

Increased revenue streams are also possible by using ASApp for advertising directories, sponsor’s offers and benefits, coupons and promotional codes as well as links to web and social media sites to connect sponsors through the app to association’s audience.

Finally, usage analytics and easy to administer member surveys help to provide important insights to associations about their membership.

The app design is compatible with both Android and Apple smartphones and follows best practices in mobile user interaction design and usability. As with other mobile applications it is intuitive requiring no end-user training. For more information on CAHRC’s ASApp visit www.cahrc-ccrha.ca.

____

The Canadian Agricultural Human Resource Council (CAHRC) is a national, non-profit organization focused on addressing human resource issues facing agricultural businesses across Canada. Industry participation is the cornerstone of CAHRC, working with agriculture industry leaders, governments and educational stakeholders to research, develop and communicate solutions to the challenges in employment and skills development in the agriculture industry. CAHRC leads collaborative implementation efforts in support of the Canadian Agriculture and Agri-Food Workforce Action Plan for the sector. For more information visit www.cahrc-ccrha.ca

For more information contact:

Portia MacDonald-Dewhirst, Executive Director, CAHRC,
613-745-7457 x 222 macdonald-dewhirst@cahrc-ccrha.ca

Andrew Hurrell, Business Development & Stakeholder Engagement, CAHRC,
613-761-2519 ahurrell@cahrc-ccrha.ca

Theresa Whalen, Communications & Marketing Specialist, CAHRC,
613-325-7321 twhalen@cahrc-ccrha.ca